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900-500 Ouellette Ave. Windsor ON N9A 1B3 CA

Resources: The Ontario Ministry of Tourism 2007 Report, Windsor & Essex County Development Commission,Tourism Windsor-Essex Pelee Island. 

The Local Tourist Guide & Directory is presented in full colour digest format with 10,000 copies distributed free of charge to 100+ locations throughout Windsor & Essex County including hotels, B&Bs, tourism kiosks, attractions, restaurants, doctor's offices, community centres, retail and service businesses, homes, churches, legions, charitable organizations, social groups, educational facilities and community events taking place throughout Windsor & Essex County.

The Better Health & Wellness Guide is presented in full colour digest format with 10,000 copies printed and distributed free of charge to 100+ locations throughout Windsor & Essex County including medical offices,  community centres, retail and service businesses, homes, churches, tourism kiosks, charitable organizations, pharmacies, clubs, social groups and community events taking place throughout Windsor & Essex County.

Resources: AARP, Marketing Magazine, Randall Travel Magazine Report, The Economic and Development Journal of Canada, Canadian Academy of Senior Advisors, Statistic Canada 2011 Census

  • Seniors are the fastest growing demographic in Canada.
  • 1 in 4 Canadians will be over 60 by 2024
  • The 50+ demographic is the wealthiest market segment in Canada. They are responsible for more than $70 billion in expenditures each year.
  • They control 55% of the nation's discretionary power.
  • Their income per capita is 26% higher than the national average.
  • They own 50% of credit cards.
  • They purchase 41% of all new cars and 50% of luxury cars.
  • They account for 80% of luxury travel.
  • They spend 74% more on a typical vacation than any other age group.
  • They spend more time on-line than any other segment including teenagers.
  • Over 95% of the 65+ population is aging in place.
  • Over 100,000 Boomers and Seniors reside in Windsor and Essex County making up over 36% of our local population.
  • Over 186,000 women and men aged 30-65 live in Windsor and Essex County making up over 47% of our local population.
  • Almost 10% of residents over the age of 12 suffer with diabetes.
  • 55% of our local population are either overweight or obese.
  • 20% report high blood pressure.
  • Over 20% suffer with arthritis or an autoimmune disorder.
  • Currently 89% of Canadians have a medical condition.
  • In Canada, 1 in 4 adults and 1 in 12 children have clinical obesity.
  • Over 4.6 million Canadians have arthritis.
  • It is estimated that 1 in 2 Canadians will suffer with cancer in their lifetime.
  • Nearly 33% of Canadians are willing to pay a premium for health-enhancing products.
  • The average Canadian spends about $935 on health and wellness related products each year.

Target Market Demographics 

The Local Tourist

Guide & Directory

WHY Advertise

in our  local Guides & Directories?

DISTRIBUTION

DISTRIBUTION

You'll put your business front and centre in your community.

  • With a combined population of almost 400,000, Windsor & Essex County is comprised of 9 diverse local communities: Windsor, Tecumseh, LaSalle, Belle River, Amherstburg, Lakeshore, Essex, Kingsville and Leamington.
  • Almost 5 million people visit our region annually.
  • This publication reaches out to several tourism sectors within our region including:
  • Local residents 250-50 with young families looking for short vacation breaks that incorporate activities, attractions and experiences within the region.
  • Boomers and seniors aged 50-75 looking for day excursions as an alternative to extended, time consuming and expensive travel.
  • Visiting family and friends looking to explore our local communities.
  • Travellers from Ontario and Michigan interested in unique and exciting experiences.
  • Conference attendees and casino patrons seeking to enhance their stay with entertainment, culinary and shopping experiences.

The 50+ Guide & Directory is presented in full colour digest format with 10,000 copies distributed free of charge to 100+ locations throughout Windsor & Essex County including doctor's offices, community centres, businesses, homes, churches, legions, tourism kiosks, seniors' residences, pharmacies, seniors' organizations and community events taking place throughout Windsor & Essex County.

Resources: Canadian Cancer Society Statistics 2017, Statistics Canada, Arthritis in Canada, Windsor Essex County Health Unit, Statistics Canada 2016 Census, bdc.ca.

DISTRIBUTION

Take advantage of this dynamic opportunity to make our Guides & Directories a part of your marketing plan for 2018.

Target Market Demographics 

Better Health & WEllness

GUide & Directory

You'll get the opportunity to tap into specific markets and the fastest growing segments of consumers in Windsor & Essex County.

Our Guides & Directories are an affordable and cost effective tool to reach your target demographic, increase visability of your business, create awareness of your products and serviced and build brand loyalty within the communities you serve.

Advertising in our Guides & Directories provides your business with a direct path to becoming a preferred retailer and service provider of choicer that consumers actively choose to do business with.

​We at Vantage Publishing are eager to develop partnerships with like minded businesses and organizations that support our communities and we are committed to the success and positive growth of the businesses who advertise in our publications. Our team of dedicated professionals are available to help create a customized advertising package to suit individual company needs.

Target Market Demographics 

50+ Lifestyle

Guide & Directory